Welcome to Chicken Pecker Restaurant located in Sapporo-shi, Hokkaido-ken, Japan who seem to get all of their chicken from a farm in the village of Nakasatsunai, Hokkaido. Sapporo is the fourth largest city in Japan - by population.
Here's the Chicken Pecker slogan from their website: 'With tasty chicken happy one time'
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| That is one big cock. |
I have no idea if they mean the chicken was happy once or that you will be happy once you eat a tasty chicken... but why is it in English? At least let someone who speaks English and Japanese create a better translation of the message!
Now, while I could rail on about the wonderful food and atmosphere at this restaurant - I won't. I've never been to this place, and to be honest probably wouldn't go just because of the name. It's a stupid name - even if the place might be great. It's the same reason why I would never buy a Loverboy album back in the 1980s, regardless of how good I thought their music was. Stupid name.
So what I am doing here in this blog? The place has some cool branding and packaging. I am a packaging expert, for some reason. I don't call myself that, however, as I tend to know a fair bit about a lot of things in the packaging genre, but certainly aren't an expert in any one field.
Kind of like being a blog writer.
Anyhow, let's take a look at the branding and packaging, shall we? Created by the Sapporo-based Commune, Inc., they have helped class up a stupidly-named, in my opinion, restaurant.
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| A Chicken Pecker sac(k). |
Look... I get it. English is cool. Even the design firm has a Japanese name - and a thought-provoking one at that that harkens back to the hippie 1960s, man, and the freedom to just, like, be.
And while I am sure Commune had nothing to do with the naming of the restaurant, they still managed to work wonders with the brand and ellevate it up and out of the guttural elements that my brain keeps creating.
Chicken Pecker. Yes... chickens peck. Pecker is an English slang word for penis. A proper word usage of a male chicken is 'cock'. Penis jokes aside for the moment, Commune has played with the cock and created some cool looks for the restaurant's menu, bags and logo.
Yes... I wrote that Commune played with the cock. You can see that my adult brain lasted less than half a sentence in the previous paragraph. Sorry. The blood was rushing to my head and I forgot myelf in the moment.
Rather than go all Rhode Island Red with the colors, Commune utilized a light, citrus green color. Along with the limited color palette, Commune has kept the graphics to a minimum. I think a lot of classier logos do that very well - and that is what we have... except for the damn name.
Anyhow... have a look. I might actually visit the place just to get a bag that I could use here in Toronto. The whole look is kind of classy sassy.
Cheers
Andrew Joseph
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