Marketed as the Under-Ease underwear by the Yanks back in 2001, it had a coal filter in the underwear - something akin to a filtering system in an aquarium that would absorb gassy odors.
But Seiren, a Japanese textile company, has made an underwear via its Doest brand that is fun to wear featuring fart-absorbing ceramic particles within the materials fibers.
And... the flavor of the month is the flavor of the year - at least as far as the humble, noxioous Japanese businessman is concerned as now they can fart away to their fart's content heart's content and no one will know... except perhaps for the sound... and perhaps their wife who will still have to remove the skid marks from the tighty-whities.
Now... businessmen in Japan can squeeze out a stinker and it won't stink... which kind of defeats the purpose of having that idiot son-in-law around to blame such matters of the fart on. Fire his ass while you fire up yours!
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| Apparently it absorbs your farts AND your package! |
"It took us a few years to develop the first deodorant pants that are comfortable enough to wear in daily life but efficient in quickly eliminating strong smells," explains Seiren spokesperson Yoshida Nami (her surname first).
She continues: "At first we thought about selling them to those who require nursing care and to hospitals. But to our surprise, lots of ordinary people, like businessmen who are in positions that require them to see people on a daily basis, bought them."
How the hell do they know that Japanese businessmen are buying these things? Seriously... are men in Japan going shopping? Unless it involves lingerie for their mistress, I'm pretty sure these guys aren't buying their own fart underwear. I'm also sure they are just supplying cash to the mistress and letting them buy their own clothing. No woman really wants a man to buy clothing for her. But... I'll give Seiren the benefit of the doubt that they have some magical way of knowing exactly who is buying their products.
Seiren developed the technology after being contacted by a doctor who wanted something to disguise the regular farts emitted by people suffering from irritable bowel syndrome. Apparently this doctor had not heard of the Internet and thus could not possibly know that Buck Weimer of Pueblo, Colorado created the very product back in 2001 for his wife who suffered from the same problem as the Japanese doctor's patients.
I'm guessing Seiren does have the Internet, and thus decided to improve on the American version. Nowadays, Seiren via the company Deost (www.deost.jp) offers 22 products that absorb smell, including socks that prevent feet from smelling and t-shirts that mask the whiff of sweaty armpits.
Takako... here's the perfect Christmas gift (yeah - I called it a Christmas gift - because that's what it IS!) for Matthew!
Cheers
Andrew Joseph
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